YESHI

A design practice based in NYC that works in typographic identity, art direction, publishing, research, and public programming.

YESHI collaborates with artsits, designers, and other agencies on client projects in diverse cultural industries.

SELECT PROJECTS (1-8) STUDIO (9) CONTACT (10)

1

STYX

Retail branding (Seoul, KR)

With natural elements informing the interior architecture of this brutal scheme, STYX is an idyll for the post-apocalypse. Using runic visual language systems as a basis for research, we developed a flexibe identity program for the appropriately named space, a forthcoming retail concept with equal parts historical reference and forward-looking appeal. The juxtaposition of forms, between the ancient and the chaotic, create a contemporary energy that begs a question for all luxury positioning platforms: is this the beginning or the end?

—with OTP

2

PAULINE

Set design, Art direction

Everyone needs a friend like Pauline. She’s got a point of view and doesn’t fit into a single-size box. The dreamchild of Aidy Bryant, Pauline is an inclusive women’s clothing line ranging from sizes 12-28. Launching with a simple dress silhouette in three colorways, Pauline’s e-commerce site needed a boost of the same romantic idealism with which its products were concieved. Brightly colored, floral, silken, and plush—the sensory attitude is simultaneously high school comfort and urbane woman of the world. A friend indeed.

Branding/Interactive—Gibbons & Reinhard
Photography—Alexa Viscius
Videography—Jack Pearce

3

tide/tithe

Editorial design, Set design
6 x 9”, 00 pgs.

tide/tithe is the title of a 2016 exhibition from artists Alexandra Eregbu and Rami George that opened at Roots & Culture in Chicago. The show, which featured personal experience narratives from both artsits—detailing trauma, loss, and family relationships—was granted funds to publish a research narrative post-install. The book is a collection of unused visual material and writing

Photography—Kristin Dietrich

4

The Neo-Futurist Theater

Creative direction, branding

The Neo-Futurists are a performance group with locations in NYC, Chicago, and San Francisco that are famous for wirting and performing two-minute plays.

5

CONVERSO
MODERN

tide/tithe is the title of an exhibition from artists Alexandra Eregbu and Rami George, which opened at Roots & Culture Gallery in Chicago in 2016. The exhibition featured personal experience narratives from both artsits-- detailing trauma, loss, and relationships.

6

MAKE MAGAZINE

tide/tithe is the title of an exhibition from artists Alexandra Eregbu and Rami George, which opened at Roots & Culture Gallery in Chicago in 2016. The exhibition featured personal experience narratives from both artsits-- detailing trauma, loss, and relationships.

7

EVERYDAY WITNESS

tide/tithe is the title of an exhibition from artists Alexandra Eregbu and Rami George, which opened at Roots & Culture Gallery in Chicago in 2016. The exhibition featured personal experience narratives from both artsits-- detailing trauma, loss, and relationships.

8

ONE-OFFS

tide/tithe is the title of an exhibition from artists Alexandra Eregbu and Rami George, which opened at Roots & Culture Gallery in Chicago in 2016. The exhibition featured personal experience narratives from both artsits-- detailing trauma, loss, and relationship

9

STUDIO

YESHI is the studio practice (9.1) and childhood nickname of creative director Joshua Hauth (9.2). YESHI is founded on multidisciplinary collaboration with organizations and the people who support them, resulting in a range of production services and process outcomes. We work with very large and very small businesses to deliver critical creative no matter the scope.

Select Associations

Apple
The New School
Pauline NY
CUE Art Foundation
Converso Modern
The Neo-Futurist Theater
Werkplaats Typografie
The Post Family
IL Humanities
The Poetry Foundation
MAKE Literary Magazine
Columbia College Chicago
MacArthur Foundation
Propeller Fund

Select Collaborators

One Trick Pony
Composite Co.
Gibbons & Reinhard
Alexa Viscius
Jack Pearce
Kristin Dietrich
Rami George
Alexandra Eregbu
Candor Arts
Andrew Neim
Jacob Hand
Robert Bredvad
Sarah Dodson

Year

2019-
2019-
2019
2018-
2018
2017-2018
2017
2016
2016
2015-2016
2014-2018
2014-2015
2014
2013

Function

Agency
Agency
Agency
Photography
Videography
Production
Artist
Artist
Editing
2016
2015-2016
2014-2018
2014-2015
2014
2013

10

CONTACT

︎ Email
︎ Instagram
︎ Are.na

© 2020

YESHI is a creative studio that provides services in brand strategy, art direction, and graphic design to clients across the cultural sector.